Make, a makeup company based and produced in New York City, was looking for a digital experience that would embody the brand’s core qualities of being artful, contemporary and visionary. With the goal of shifting the beauty paradigm through superior-quality products and a focus on empowering women through their sister foundation We See Beauty, Make asked Winsome Brave to design a rich e-commerce experience to embody all elements of the brand for their launch. Utilizing animated lookbook and product GIFs to illustrate the diversity of the product line, we designed a site that is rich in color, easy to navigate and visually pleasing.


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