The East Pole, on Manhattan’s the Upper East Side, features an elevated take on home cooking, with a focus on locally sourced and ethically considered ingredients. We were asked to brand the restaurant by pulling inspiration from the impressive collection of old maps that would adorn the space’s interior. This visual language is carried throughout the entire restaurant’s collateral from its menus to the chef’s uniforms, making this uptown restaurant feel like a haven for travelers, adventurers and explorers alike.

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