Steinway & Sons’ newest release, Spirio, is a high resolution player piano. We were asked to convey the story of Spirio’s incomparable artistry and engineering in a microsite design. Working with the Spirio team, we creative-directed three ambient videos to create a cinematic digital experience highlighting the capabilities of this unique player piano. Combining the videos and the story of Spirio’s unparalleled craftsmanship into an interactive microsite, we crafted an immersive, musical experience¬†to present this piano to the world.

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