Half Sandwich is a sandwich shop and catering company based in New York City, boasting an elevated take on classic American sandwiches: ham and cheese, bologna on white bread, and tuna salad, to name a few. All available by the half and using fresh, local ingredients, customers can mix and match to create a lunch or snack perfectly suited to their mood and hunger level. With a brand ethos of friendliness and simplicity, Half asked us to convey that focus across all touchpoints of the brand, from the logo to the menus to the to-go packaging.


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